ChatGPT is what VAR was to football

The topic of artificial intelligence and its impact on digital marketing is being widely discussed in the online community in early 2023. Similarly, when VAR (Video Assistant Referee) was introduced in 2018, there was significant debate about its potential to improve fairness in football and concerns about its impact on the sport and human employment. However, since its introduction, adjustments have been made, such as the increased use of 8 referees per match, as opposed to the previous requirement of 4. In this article, we will explore how the introduction of ChatGPT may shape the way businesses operate and influence the direction of digital marketing.

ChatGPT is the tip of the iceberg

ChatGPT is just the beginning of what is possible in the realm of artificial intelligence. As a language model, it demonstrates the potential for machines to understand and process human language in new and exciting ways. However, this is just the tip of the iceberg when it comes to the capabilities of AI. I have been studying the possibilities of AI since 2020, and I expect to see AI being applied in a wide range of fields, from healthcare to transportation and revolutionizing the way we live and work. The advancements in AI technology will bring new opportunities and challenges, and we must be prepared to navigate them.

Here are some of the AI tools used in business:

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• HubSpot CRM

• Hootsuite

• LongShot AI

• Zapier

• Pry

• Xero

Google vs ChatGPT

ChatGPT and Google are both large language models, but they have different uses and capabilities. Both models have different strengths and weaknesses, but they share the goal of improving human-computer interaction.

Collaboration between Google and ChatGPT is possible, however, a primary worry for Google about AI-generated content is encountering a webpage that appears to have relevant information, but fails to deliver. Google is able to identify AI-generated content, so utilizing it on your website will negatively affect your position in search engine results pages (SERP) in long term.

What ChatGPT means for the future of Digital marketers

There is a misconception that in the near future copywriters will be irrelevant, copywriting will always be a human skill especially copywriting targeting consumers (B2C). As digital marketers, we must use ChatGPT and other AI tools to save time and focus on more high-level tasks. Below I will demonstrate a task that usually takes 2 days to complete and show you how ChatGPT can perform this task in less than 10 minutes.

Lifelong learning is essential for digital marketers to stay ahead in an ever-evolving industry. The digital marketing landscape is constantly changing, with new technologies and trends emerging regularly. Keeping up-to-date with the latest developments, learning new skills, and improving existing ones is crucial to staying competitive and providing the best results for clients. Digital marketers should continuously seek out opportunities to learn.

In conclusion, ChatGPT is a significant development in the field of AI and has the potential to shape the future of digital marketing. However, like VAR in football, there are concerns about its impact on the quality of information and human employment. Google and ChatGPT can work together, but Google's primary concern is ensuring the accuracy of AI-generated content. Digital marketers must embrace ChatGPT and other AI tools to improve efficiency and focus on more strategic tasks.