Is the Simplification of Branding a Consequence of Digitalization?
On the 7th of October 2023, First National Bank (FNB), a prominent player in the financial sector, will be commemorating the one-year...
Mastering Critical Thinking
The question of whether critical thinking is an inherent talent or a skill cultivated through deliberate practice has long captivated...
From Consumers to Creators: The rise and impact of User-Generated Content (UGC)
Being part of the fitness community is an incredibly rewarding experience, as it allows you to feel connected to a larger movement that...
4 WORK-LIFE LESSONS WE CAN TAKE FROM THE BOLD TYPE
While browsing my Netflix account in search of a series that could provide me with inspiration, comedy, and education all in one, I...
ChatGPT is what VAR was to football
The topic of artificial intelligence and its impact on digital marketing is being widely discussed in the online community in early 2023....
Being ahead as a Digital marketer
"Marketing without data is like driving a car blindfolded", you have no direction and your strategy won't succeed. Data and analytics are...
Shift to Organic Content
I’m currently in the last phase of my traineeship with Ihub Africa, we are currently at a stage where we plan and create a content...
Wellness in a Digital Society
The topic of Wellness has received increasing attention over the last decade. Whether prompted by societal concern for health and...
B2B Customer Research
One important element of customer research is understanding where you rank within your competitive landscape. Across nearly, every...
Lifelong learning is the engine to a successful career in Digital Marketing
I’m currently reading a book by Robin Sharma called The Greatness Guide. Robin Sharma is one of the world’s top experts on leadership and...
Digital Marketing Career Path
I'm so excited to share with you about the field of digital marketing, what it entails and the opportunities it present. Currently, I'm...














